Whoa. That’s all we can manage to say after seeing the first images from the Jason Wu for Target collection. The popular designer’s upcoming partnership with the retail giant is full of girly — yet bold — pieces that every woman needs in her closet.
Seriously: Jason Wu for Target is that good.
Don’t go into it expecting a cheaper version of his couture collections, though.
“My goal was not to duplicate anything from my main collection,” Wu told the New York Times. “Instead I designed completely new clothes and accessories that reflect my taste and have a voice of their own.”
The 53-piece “gamine chic” collection will hit stores on Feb. 5 with price points ranging from $19 to $60, a nice departure from the 400-plus piece Missoni for Target collection that cost anywhere from $10 to $400 or more.
“To go after something as big and successful as Missoni, I knew I had to come up with a different way to work with Target,” Wu told Style.com of his design strategy. He’s keeping the prices down by “not replicating more expensive materials.” For example, he’s using canvas instead of faux leather.
“The focus isn’t just getting Jason Wu at a lower price point,” he told the website. “It was about creating an entirely new collection that I think my regular customers will enjoy, too.”